Our advertisers work with us on a CPA price model for all campaigns. They simply define the cost-per-acquisition that they are willing to pay for each “action” (subscription, download, lead, registration etc) and will only pay when a conversion is achieved. As a result, MobPartner have established long-term relationships with advertisers like Gameloft, Buongiorno, EA, FunMobile… CPA enables advertisers to continue activity indefinitely, without needing to negotiate monthly budgets off the back of fluctuating CPC and CPM performance results. Present in over 150 countries, the platform now generates over 200,000 transactions per month.